One practical realm in which this comes up: how long a webpage (seems to) take to load. How are programmers designing tricks to make this seem faster? Do animations help or not help? Check out the article in Wired.
I've had the good fortune to collaborate on stage a couple of times with author Philip Pullman.
McGovern Award for excellence in Communication
David was honored to receive the 2014 John J. McGovern Award for Excellence in Biomedical Education from the American Medical Writers' Assocation. Noted past recipients include authors Oliver Sacks and Abraham Verghese.