To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.

Really good companies are the ones that are constantly reinventing themselves.

I spoke with Charles Duhigg about habit, unconscious processing and the workspace at the 2016 New Work Summit. Watch the full interview: http://trib.al/1nwghb1